Adding a page? Starting from scratch? Thinking of a redesign?
IsiteWeb does it right, does it well, and does it quickly by using more than our 15+ years experience to develop highly specialized websites that deliver the best possible solutions for your business needs.
Look to our team for experienced programming in HTML, PHP, CSS, Flash, and E-Commerce. From basic to advanced programming techniques, we believe it is essential that your website works, it clearly communicates with its users, and it promotes your brand while driving profits and traffic to your website.
We understand that design isn't just visual, it's the entire experience of the user from when they enter the website until after they leave. Therefore, the personality beneath the visual design needs to be user-friendly so that users can reach their goals with speed, effectiveness, and pleasure.
Content Management Systems (CMS)
What is CMS and Why it's Important to Your Business?
A content management system (CMS) is a system used to manage and organize the content of a website (text, images, photographs, links and other types of data). A CMS website is essential for those clients that wish to update and edit the content of their own sites. This enables you to make your website more dynamic, up-to-the-minute, and more valuable to your visitors.
Who Needs a CMS Website?
Clients, who need frequent site changes, such as with a short-lived promotional offer; and because CMS content publishes efficiently and easily, editing and revisions do not require visual design or coding knowledge. This allows for fast and efficient updates that save in money and time for your business.
Clients that wish to improve customer service with an easy to maintain strategy by using FAQs page, Help sections, and support forms that are essential in keeping your customers happy.
Clients that wish to expand the CMS functionality beyond it default capabilities; CMS allows your business to grow with simple to use plug-ins or modules.
Our Expert Web Designers and Developers Use Open Source CMS
Our experts work with the two most widely used CMS in the world, WordPress and Joomla. Both CMS are based on PHP for publishing content on the World Wide Web by using MySQL for database management. A CMS application benefits the user by allowing logins to the web-based program from any browser (Windows or Mac), and edits to content are easy to make directly at the site.
WordPress, from its inception, has grown to be the most popular CMS on the Internet.
The advantage of using a WordPress CMS include it's inexpensive, easy to use, doesn't require you to pay a programmer to fix small errors, and it offers multiple users access to the website from anywhere there is Internet access. Furthermore, customized functionality and features can be added to a WordPress website from a choice of over 30,000 available plugins to meet your specific needs.
Due to it's many strong and healthy features, a WordPress site can be turned into an e-commerce store, a sports statistics website, or you might build a social network for your company, school, or niche community.
Top brands that use WordPress to power their websites include: Time Magazine, Google, Facebook, and eBay.
Joomla is considered the second most popular CMS; however, for those that are not sure what a CMS is, it is still relatively unknown. More importantly, Joomla was built with one function in mind: Content Management. This equates to a management system that ensures multiple users with various permission levels to not "accidentally" change data. Once a Joomla website has been built, the client has full control over all content, menus, and modules through the use of administrative panels.
Specific Jooma features include page caching to improve page load time performance, and web indexing to provide superior results in information access and retrieval. Plus, a major feature is the ability to import the RSS feeds to the Joomla's RSS feeds allo content to come to you instead of having to change each individual website for frequently changing content such as headlines, forum posts, blog comments, and calendar events, Joomla's RSS feeds allow content to come to you.
Additionally, many 3rd-party Joomla components and modules are available for dynamic calendars, search engine friendly URLs, shopping carts, and many more useful add-ons.
Make your site into a moneymaker!
Electronic commerce (e-commerce) is basically the sales aspect of e-business, which may or may not have a physical presence (brick and mortar storefront). Either way, the virtual storefront has proven to be an effective and efficient way to exchange data that facilitates the financing and payment aspects of business transactions.
Whether you want to offer simple one-click purchasing through Pay-Pal and other credit card gateways; or you want to provide the convenience of a shopping cart system, isiteWeb has been there and done that by presenting many different kinds of solutions for all levels of e-commerce.
Our Experts Look to Magento and OpenCart to Find the Perfect E-Commerce Solution
We can help you choose which e-commerce system best fits your needs. Each system is highly adaptable and secure to work with - changing prices, and adding or deleting products is made easy.
Magento is the fastest growing e-commerce platform. It is designed to grow with your business, and offers many features that allow for customization in terms of design and layout. It has numerous features, such as a built in search friendly SEO, the ability to access and maintain order history and product comparisons, and the ability to maintain multiple stores from a single administrative point.
OpenCart's strength lies in its template-based themes, and easy migration from the current look of your website into OpenCart. It might be the right choice for a smaller budget because it is a powerful e-commerce solution that is geared towards start-ups. There are many upgrades available, and it is considered easy to host.
Responsive Web Design (RWD) - A Central Feature of Modern Web Design
With more people using smart phones and tablets to browse the Internet, it has become increasingly important to create a website that works on computers, tablets, and mobile devices.
The key to responsive design is that the user has a good experience on any device they are utilizing to access the website content.
Some of the reasons why you might consider a responsive design for your website is because Google recommends RWD as the best way to target mobile users. An additional consideration is that a redesigned responsive website gets a boost in the search engine results pages (SERPs) because all links are focused on one domain instead of two or more domains.
We can custom build a responsive design website, or we can choose from hundreds of premade responsive design layouts and find the one that fits your design needs best.
Search Engine Optimization (SEO)
Our Team of Experts Lay the Lay Foundation that Maximizes Your Website Search Engine's Ranking Potential
Despite the fact that isiteWeb is not a SEO-dedicated company, we maximize your SEO ranking potential using several different methods:
By using unique page titles to accurately describe the page's content. This helps the user understand what the page is about.
We avoid using excessive graphics or Flash that can prevent a site from high ranking. Search engine robots cannot effectively read a Flash program; and images used as links instead of text makes it difficult for search robots to process.
Seach Engine Marketing (SEM)
Search Engine Marketing is a Booming Topic of Interest Today
SEM thrives because an astonishing number of people use Search Engines to find what they are looking for on a daily basis, and SEM is the vehicle that puts your name and brand right in front of them. This creates awareness, drives traffic, and generates leads that maximizes exposure to your website; and when the audience is well targeted, the traffic is most likely to convert.
Therefore, SEM is a form of Internet marketing that involves promoting websites by increasing visibility in search engine results pages (SERPs). That is to say, SEM can and does use search engine optimization techniques to adjust or rewrite content to achieve a higher rankings, but more importantly, it uses advertising such a pay per click (PPC) listings to achieve the highest search engine rankings possible.
Popular Types of Search Engine Results Pages (SERPs) Listings
The search engine results page is the web page that appears in a browser window when a keyword is typed into the search field. The list of results includes links to pages ranking from the most relevant to the least relevant to that particular keyword. The types of listings found in the most common large search engines (Google.com and Yahoo) will display at least three kinds of listing SERPs (but there are more):
(a) listings that have been indexed by the search engine spider. They create listings automatically, and "crawl" or "spider" the web. This type of listing is beneficial in the SEO environment because when you change web page content (page titles and body copy), the crawler-based search engine find these changes. This can affect how you are listed.
(b) listings that have been indexed into the search engine's directory by a human. A human-powered directory, better known as Web directories (Mahalo and Open Directory), depends on you to submit a short description to the directory for your entire site. They are popular because links are higher quality and chosen to be included in a directory. The search engine looks for matches only to the descriptions submitted; and therefore, things that are useful to improving your listing within a search engine do not necessarily improve a listing in a directory.
(c) listings that have been paid to be listed by the search engine. This form of search engine advertising guarantees that your site will appear in the top results for the keyword typed into a search engine. Paid listings display separately and are listed as "Sponsored" results. Most paid search engine advertising is built around pay-per-click (PPC), which allows advertisers to bid for the top ranking keyword. The highest bid is ensured top ranking for that keyword until it is outbid. Many large-scale e-businesses rely on a combination of paid advertising and targeted SEO.
Beware of "Snake Oil" SEO Solutions: We Partner with SEO/SEM Firms to Provide Our Clients with Unparalleled Support, Expertise, and Results
We will work hand in hand with clients by providing a winning collaboration across multiple fields of discipline, which allows each of us to focus on what we do best. When SEO/SEM are combined with the aesthetically pleasing and immersive websites designed and developed by iSiteWeb, any business will gain an instant foothold in the competitive and ever-evolving world of online business.
We can strategically place keywords that help advertise the page to the reader so that they can click on your title and visit the page. The focus is on creating useful, information-rich content that uses the keywords appropriately and in context.
We can optimize your link structures by categorizing the content of the site within the URL structure as it helps visitors to your site by supplying an idea to the type of content that will appear on the page; however, it, also, explains the layout of your site to the Google search robots that result in the improvement of crawling of your page.
Hiring a SEO firm is is a big decision that can potentially improve your site. But, an unscrupulous SEO firm promising "page one in a day" could risk damage to your site and reputation. We often hear from clients that outsourced their SEO to an offshore company found their work was inexpensive but did not work. Their efforts did grow the hit count, but it did nothing for their business goals.
Our SEO Partners offers a wide array of skills to suit your SEO needs:
- NO CONTRACT - if our work is paying off great; if not, cancel at any time
- Review of your site content, structure and current standings on the search engines
- Create an affordable plan to move you up in the rankings (SERP)
- Create original, key word complete content that relates to your products or services
- Landing pages for any adword campaigns
- Call to action messaging (on the site and in the search engine's display)
- Monthly updates including geo-centric articles that match your market
- Manage online business ad campaigns
- Keyword research
- Expertise in specific markets and geographies.
Through the use of Google’s advertising platform, Adwords, we are able to capture a targeted audience at just the right time and place. We will get the most out of your budget with strategic campaign management.
Why Google AdWords?
We can help you attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
We help to target locally or globally:
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.
We will reach the right people at the right time:
We can help your business be found by people on Google precisely when they're searching for the things that you offer.
Take the guesswork out of your marketing:
Measurable, accountable, flexible
Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. We use Google’s tracking tools to see the actual sales your website is generating as a direct result of your ads.
Insights around the clock:
We’ll help you see how your ads are doing at any time by logging in to your Google AdWords account. We’ll also send you a monthly summary listing all the key stats and numbers that matter.
We continually test and tweak your campaigns to get the best performance out of each keyword.
Images and Videos:
We won’t stop at just basic text ads either. Branded Images and Videos can be used to attract more visitors as well.
iSiteWeb offers photography services to its clients, to include photo retouching, in-house small product photography, and on-location environmental photography and head shots.
The isiteWeb programmers are skilled in the use of Flash for flash banners and/or website elements. While Flash adds a lot of visual interest to a site it is important to know that it is not SEO or mobile device friendly.
Call us at 440.867.2534 for more information.