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By Deborah Hutton

Color Psychology involves the effects of color on our frame of mind, feelings, and our conduct. However, the meaning of colors does vary according to culture and circumstances, and we see them (often universally) as warm or cool. Warm being the yellow, orange, and red that are associated with sun and fire, and blue, violet, and green that are associated with the sea, sky, and leaves. Warm colors seem closer to you than cool colors, and using warm colors in the foreground and cool colors in the background improve the perception of depth (Pantone, 2014).


Red – excites our emotions and stimulates the body. Associated with passion and sexual energy (positive), and anger and aggression (negative). It is commonly used to express love such as on Valentine's Day, and is a symbol of good luck to Eastern cultures.

Orange – uplifting and rejuvenating, it focuses our minds to physical comforts such as food, security, and warmth. Using a little orange in your life daily, can help you to see the brighter side; however, don't use it in your kitchen if you are trying to lose weight (Right, 2008).

Blue – most frequently associated with peace, quiet, and relaxation as it reduces stress. Blue is the universally most liked color. However, it can also be cold and depressing. It is recommended that blue be worn to job interviews as it symbolizes loyalty.

Green – renews and restores energy and is a haven away from modern day living stress. It is the color of growth, renewal, and birth. The color that symbolizes the abundance of material wealth and finances that promotes the feeling of safety due to prosperity. However, it can sponsor possessiveness, jealousy, and materialism.

Yellow – uplifting and illuminating, and it is an attention getter. It helps us with decision-making; helps us to focus, study, and recall information better; however it can be anxiety producing and/ cause us to lose our tempers.

Indigo – conveys integrity and deep sincerity that is representative of intuition and perception; and more traditionally as introspection. Therefore, it is also associated with meditation and spirituality that can help us reach deeper levels of consciousness. It is associated with trust, truthfulness, and stability, and carries some of the authority and royalty of the color purple (as it was considered a royal blue)(Howard Bear, 2014).

Purple - stimulates imagination and inspires high ideals and assists those who are seeking spiritual fulfillment. It is an introverted color that encourages deep contemplation and meditation. Specifically associated with royalty and nobility that give an impression of luxury, wealth, and extravagance.

Works Cited

Howard Bear, J, 2014, What Color is Indigo, desktoppub.about.com.

Pantone, 2014, How Does Color Affect Us, pantone.com

Wright, A., 2008, Colour Psychology, colour-affects.co.uk