News Archive

by Deborah Hutton

Responsive design is a set of techniques and tools aimed at rearranging the way information is displayed on different devices.

See it for yourself:

Take a look at a desktop browser and slowly make it smaller. You should see the layout adjust itself to the new width of the browser – this is because the layout is designed using responsive design.

Why do we need responsive web design?

By Deborah Hutton

Color Psychology involves the effects of color on our frame of mind, feelings, and our conduct. However, the meaning of colors does vary according to culture and circumstances, and we see them (often universally) as warm or cool. Warm being the yellow, orange, and red that are associated with sun and fire, and blue, violet, and green that are associated with the sea, sky, and leaves. Warm colors seem closer to you than cool colors, and using warm colors in the foreground and cool colors in the background improve the perception of depth (Pantone, 2014).

By Deborah Hutton

• A call to action is a simple, clear, and compelling offer that convinces a website visitor to give their contact information in exchange for something, and so that they will become a lead for your business.

by Deborah Hutton

Search Engine Optimization (SEO) is the process of maintaining a website with the intention of ranking higher on an unpaid search engine results pages by using page titles, keywords, metadata, and linking data. "An optimized site is more easily understood by search engine crawlers and will result in higher search engine results pages (SERPs)" (Chris, 2014).

Search Engine Marketing (SEM) is the process of gaining traffic by purchasing ads on search engines. It is called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. "Through paid search advertising, you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic, you pay to appear in front of the searches" (Chris, 2014).

There are advantages and disadvantages to both.

By Deborah Hutton

Brainstorming is used to find solutions, discover ideas, and create plans. Brainstorming is great to use when you are in a jam because its purpose is to create as many solutions to the problems as possible. Even the craziest idea can help you solve the problem. The following are steps that you can follow:

By Deborah Hutton

When a website has a large amount of pages and/or a complex structure, a site index, or site map, summarizes all the links to major pages within the website. Most site maps are not images, but a list of alphabetical text links that can be categorized by topic to meet WAI standards for appropriately conveying information using text. Site maps combined with search features and multiple navigation structures are helpful to visitors at a large site. Site maps help your business attain a higher Google Search Ranking because Google uses site maps to index pages within a website making it easier for you to be found in Google Search.

 

by Deborah Hutton

Before launching your business' social media campaign, you should understand which network best fits your business target demographics. Here is a brief listing of the 5 most popular social media networks and their primary user demographic to help you decide. (Marketing Charts, 2014)

Facebook and Twitter (two most popular social media networking sites). Both sites tend to be great places to start your new social media campaign. Marketers use these networks to reach consumers in every type of industry, and you will bring exposure to your business from a wide (broad to small) range of demographics users.

by Deborah Hutton

Many small business owners do not think their small business needs a website; and the opposite is true:

1. If you do not have a brick and mortar storefront to promote your products and services, there is no better way to create credibility and appear bigger than you actually are.

2. In today's marketplace, customers, employees, and suppliers expect to communicate with a business online.

3. Ultimately, it is important that to take a leap into the 21st century to present a professional and credible image online.